Human Solutions

Don’t force conventions on people. Instead make your software general so everyone can find their own solution. Give people just enough to solve their own problems their own way. And then get out of the way.

from Getting Real

Jane McGonigal: Gaming can make a better world

How to use Google Analytics for campaign tracking

Google Analytics

Social Media is no doubt a successful way of communicating to a large audience. But it can be difficult to measure the traffic that you drive back to you site. Twitter has been especially hard in the past but Google Analytics now includes the account name in the referring sites. The issue comes from all the interaction with the Twitters API.

When a message is sent or clicked from a Twitter application the referring url is not from you username, in fact i have no idea what it might be. The URL shrinking services like Tiny URL or bit.ly. The referring site is then again lost.

Google has some tools available for Banner Ads and Email campaigns, in fact Campaign Monitor has this built in.

Why should Social Media be any different?

A simple way of embedding the Google Campaign tracking URL is to use the Google URL Builder.

What does the URL Builder to?

Here is a basic Example:
http://www.adampatterson.ca/?utm_source=blog&utm_medium=link&utm_campaign=twitter

You now have the ability to give Google Analytics some extra information, Visit the Google URL Builder for more information on the details.

DBA 98% biodegradable pen

The DBA 98 Pen is the only 98% biodegradable pen in the world. It’s also the only pen to use ink composed of simple, environmentally responsible ingredients. Produced at a windpowered facility in the United States, it was designed as a responsible alternative to the wasteful and often toxic pens we use almost every day. And with its straightforward design and rollerball tip, the DBA Pen looks good and writes well, too.

http://www.dba-co.com/pen

Nicholas Christakis: The hidden influence of social networks

How Ink is Made

If You Put That Picture On The Internet…


photo by Jeremy Brooks

I was reading a blog post from Jeremy Brooks about a man who threaten legal action because his photo was taken. I have had some issues doing video work a few years back of a lady who said she was in witness protection and that she wanted the tape back.

Its important to know your rights, there is a good article at Photojojo on The Ten Legal Commandments of Photography. Read thought it, and make sure you are abiding by the Law.

Continue reading “If You Put That Picture On The Internet…” »